We are planting 1,388,411 trees

At Affiliprint, every print campaign creates impact. We help brands reach the right people with the right message at the right moment. And because print relies on natural resources, we commit to restoring them. That’s why we’ve partnered with veritree to support verified ecosystem restoration projects worldwide. For every 1,000 printed inserts, one tree is planted. A clear connection between marketing performance and measurable environmental impact - backed by transparent data and a long-term commitment to regeneration.
40,000Verified trees
1,348,411Previously funded*
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Our Latest Impact Statistics with veritree

Trees in our forest

  • Agroforestry

    Agroforestry combines trees, crops, and sometimes animals on the same piece of land to create productive and resilient ecosystems. By mimicking natural forest structures, these systems improve soil health, increase water retention, and diversify income sources for local farmers.

    Examples include shade-grown coffee or fruit trees interplanted with staple crops, creating approaches that strengthen food security while restoring degraded land.

Carbon sequestered from our forest

Hover over the graph to reveal the estimated tonnes of CO2 sequestered over time.

No data related to carbon sequestration found for your orders.

Why we're investing in Nature-Based Solutions

          Our planet is dangerously close to critical ecological tipping points. Forests under pressure, wildlife disappearing, and weather that feels less predictable year after year. The effects of climate change are no longer far away. They are already part of everyday life.

At Affiliprint, we believe businesses have a role to play. Not only by reducing harm, but by supporting the recovery of nature where it matters.

We see it as a shared responsibility, and a chance to contribute to real progress. That is why we partner with veritree to back nature based solutions with measurable environmental and social benefits. Together, we help restore forests, strengthen ecosystems, and create lasting value for people and the planet.
        

Sustainable Development Goals supported

Our Sustainability Story

Affiliprint, part of the Linehub Group, is a leading provider of high volume insert marketing in Europe. Our reach is significant, and so is our responsibility. Large scale production and distribution inevitably create environmental impact. We believe it is our role to address this openly and proactively. That is why sustainability is embedded in our corporate strategy. We continuously optimize our processes, reduce paper waste, and invest in verified ecosystem restoration projects. Our tree planting initiative is not a standalone effort. It is a long term commitment to responsible growth, guided by transparent reporting and measurable outcomes. Our agroforestry project in Senegal supports sustainable farming practices which rehabilitate degraded land, and prevent forests from being lost to peanut farm monocropping.

*1,348,411 Previously Funded Trees

Environmental responsibility has long been part of how we operate at Affiliprint.

Over the years, we partnered with Eden: People + Planet, supporting landscape restoration, biodiversity protection, and economic opportunities for local communities worldwide.

These experiences shaped our approach to sustainability and reinforced our belief that environmental action belongs in everyday business.
With veritree, we are building on that foundation by adding greater transparency, measurable impact data, and new ways for our partners to actively contribute.

Our ambition remains clear: create meaningful impact and continuously improve how we measure and scale it.

veritree is not responsible for the accuracy and verification of trees not affiliated with veritree

Frequently Asked Questions

'Nature-Based Solutions' is a technical term that simply describes an action that results in either avoided deforestation or enhancing a carbon sink through reforestation or ecosystem restoration.

According to analysis by the World Economic Forum and McKinsey, Nature-Based Solutions are a cost-effective means to deliver up to one-third of the emissions reduction needed by 2030 as part of the net zero transition to achieve a 2-degree pathway.

Moreover, investment in Nature-Based Solutions, when done well, can accrue co-benefits that help address other societal challenges while being good for business, people, and nature. However, when done badly, the investment may do more harm than good.

veritree works with planting organizations across the globe to verify Nature-based Solutions (NbS) projects. They are initially launching the platform with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania with plans to quickly expand to more sites in the coming months.

The veritree platform was built to be easily used by any restoration practitioner looking to develop and operate high-quality NbS projects. Their ground-level monitoring tools enable planting organizations in any location in the world to scale NbS. This enables veritree to connect planting organizations with corporate partners and donors to support their restoration initiatives.

Approximately 10% of the funding for tree planting goes to protecting the forest for the initial 3-5 years - the critical years where trees are most vulnerable. veritree also establishes buffer pools to cover any potential abnormal losses.

Beyond simply allocating money, veritree works closely with the local communities to showcase the immense value newly planted forests bring to their families. Through education and by involving them in the monitoring and reporting process, veritree finds local communities quickly develop a deep sense of ownership and pride over their trees, leading to effective management over the long-term, keeping forests not just alive, but keeping them thriving.

veritree acknowledges that carbon accounting is extremely challenging and that accounting for carbon sinks is still an evolving practice.

veritree's current estimates are based upon averages derived from a cross-section of studies conducted on mangrove ecosystems in equatorial regions focusing on countries in Southeast Asia and Africa, and Acadian ecosystems in Eastern Canada. According to veritree, the following variables are taken into consideration when they estimate carbon sequestration rate: i) species planted (including maturity age of the tree species), ii) forest type, iii) region, and iv) average tree survivability. Based on these variables, carbon sequestration is first calculated at the hectare level and includes above ground carbon (leaves, plant biomass, stumps, etc.), below ground carbon (roots, debris, etc.), and soil carbon (carbon that has been affixed to the soil). Carbon sequestration estimates are then quantified at the per tree level based on forecasted planting densities.

When primary data are not available, as a general rule of thumb, veritree uses a conservative set of secondary data, proxy data or assumptions to help ensure that they are not overestimating the carbon sequestration rate resulted from their projects. Moreover, veritree uses data collected at the site-level to validate or adjust their estimations and plans to continue to improve their estimation method through building partnership with academics in this space. veritree also currently does not offer carbon credits as part of their service due to uncertainties around carbon credits and accounting of carbon sinks.

While veritree has referenced credible academic papers to arrive at what they view to be their best estimate of carbon sequestration resulting from their project portfolio, they acknowledge there are limitations and uncertainties based on current estimation methodology. As such, veritee says they will continue to improve their estimation method through building partnership with academics in this space.


Source: Jones, Trevor G., Harifidy Rakoto Ratsimba, Lalao Ravaoarinorotsihoarana, Garth Cripps, and Adia Bey. "Ecological variability and carbon stock estimates of mangrove ecosystems in northwestern Madagascar." Forests 5, no. 1 (2014): 177-205.
Benson, Lisa, et al. Mangrove Carbon Stocks and Ecosystem Cover Dynamics in Southwest Madagascar and the Implications for Local Management, Multidisciplinary Digital Publishing Institute, 31 May 2017, https://www.mdpi.com/1999-4907/8/6/190/pdf.

Veritree views additionality and permanence as critical to helping to feel confident that their projects are having an impact (not just doing something that would have happened anyway), and that the impact is long lasting.

To help ensure additionality, veritree collaborates with both corporate partners and local planting partners from tree order to tree planting and beyond to help ensure a seamless process that creates new carbon sinks that otherwise would not have been planted.

To help ensure permanence, veritree gathers on-the-ground monitoring to ensure trees remain in the ground over the first five years of its life. Part of the tree planting funding goes towards protection (from animals and human intervention) and by year 5 and onward, remote sensing (e.g. satellite imagery) is incorporated to monitor the long-term growth of the forest.

Level 1 - The first level of verification is complete once planting planters have submitted their planting form, activities, and applicable evidence through veritree's Collect App.

Level 2 - During the second level of verification, planting site management (leads and supervisors) check the data and information submitted via a planting site review and data check.

Level 3 - The third and final level of verification is conducted by veritree. At this stage all submitted data and evidence is analyzed by their internal machine learning algorithms to check for accuracy.

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