Big Impact Starts with Small Change

With GreenFi's Plant Your Change program, individuals transform their routine financial transactions into a powerful tool for reforestation. By rounding up purchases to the nearest dollar and using their spare change to fund tree plantings, the GreenFi community has already planted more than 28 million trees and is making climate action an integral part of their daily lives.**
8,078,109Planting verified by veritree
28,059,454Funded prior to veritree*

We have planted 6,697,510 verified trees with veritree.

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Our Latest Impact Statistics with veritree

Trees in our forest

  • Agroforestry

    Agroforestry combines trees, crops, and sometimes animals on the same piece of land to create productive and resilient ecosystems. By mimicking natural forest structures, these systems improve soil health, increase water retention, and diversify income sources for local farmers.

    Examples include shade-grown coffee or fruit trees interplanted with staple crops, creating approaches that strengthen food security while restoring degraded land.

  • Mangroves

    Mangroves are unique coastal forests composed of salt-tolerant tree species that thrive in intertidal zones where land meets sea. They serve as natural infrastructure, buffering against storm surges and coastal erosion, and their extensive root systems stabilize shorelines and trap sediments.

    Mangrove forests are among the planet’s most effective carbon sinks, storing vast amounts of carbon in both biomass and waterlogged soils. These ecosystems also protect communities from coastal erosion, filter pollutants, and support fisheries that many people depend on for food and income.

Carbon sequestered from our forest

Hover over the graph to reveal the estimated tonnes of CO2 sequestered over time.

No data related to carbon sequestration found for your orders.

Why we're investing in Nature-Based Solutions

          We face the profound challenge of our lifetime: mitigating climate change. At GreenFi, we believe that financial institutions are pivotal in this critical battle. By integrating tree planting initiatives into our financial products, we empower our customers to play a crucial role in helping reverse climate change, while supporting local communities, addressing economic inequality and regenerating nature.
        

Sustainable Development Goals supported

Treeferrals by veritree

Treeferrals was designed to create a community of tree-loving businesses, working together to save our beautiful planet. Our mission is to supercharge verified restoration and unlock investment in nature at scale. Referral members can earn recognition as restorative allies and help plant additional trees by connecting veritree with their network of businesses. Members receive custom Treeferral badges to showcase their efforts and celebrate their impact.

  • Sapling Sponsor

    Successfully referred 1 business

    Achieved
  • Leaf Legend

    Successfully referred 5 businesses

  • Arbor Ambassador

    Successfully referred 10 businesses

Our Sustainability Story

In terms of climate impact, the choice of where to bank may be the most powerful action the average U.S. consumer can take. This is because the majority of financial institutions continue to invest heavily in fossil fuel exploration and production. That’s why for climate-conscious consumers, the simplest and most powerful step they can take is surprisingly straightforward: switch their deposits to one of the new generation of green financial alternatives such as GreenFi where their money won’t be used to support fossil fuel exploration or production.

*28,059,454 Legacy Trees

What started as a way for individuals to build sustainability into their everyday lives, has transformed into a collective movement in the fight against climate change. When we first integrated tree planting into our financial products, we joined forces with Eden Reforestation Projects. With Eden, we planted 28,059,454 trees across 32 sites in 5 countries. These reforestation projects helped reduce climate change, empowered local communities and individuals, rebuilt habitats, and improved biodiversity. We’ve now teamed up with veritree to provide additional layers of transparency and monitoring for the projects we fund and the people and communities they impact. 

veritree is not responsible for the accuracy and verification of trees not affiliated with veritree

Frequently Asked Questions

veritree works with planting organizations across the globe to verify Nature-based Solutions (NbS) projects. They are initially launching the platform with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania with plans to quickly expand to more sites in the coming months.

The veritree platform was built to be easily used by any restoration practitioner looking to develop and operate high-quality NbS projects. Their ground-level monitoring tools enable planting organizations in any location in the world to scale NbS. This enables veritree to connect planting organizations with corporate partners and donors to support their restoration initiatives.

Approximately 10% of the funding for tree planting goes to protecting the forest for the initial 3-5 years - the critical years where trees are most vulnerable. veritree also establishes buffer pools to cover any potential abnormal losses.

Beyond simply allocating money, veritree works closely with the local communities to showcase the immense value newly planted forests bring to their families. Through education and by involving them in the monitoring and reporting process, veritree finds local communities quickly develop a deep sense of ownership and pride over their trees, leading to effective management over the long-term, keeping forests not just alive, but keeping them thriving.

veritree acknowledges that carbon accounting is extremely challenging and that accounting for carbon sinks is still an evolving practice.

veritree's current estimates are based upon averages derived from a cross-section of studies conducted on mangrove ecosystems in equatorial regions focusing on countries in Southeast Asia and Africa, and Acadian ecosystems in Eastern Canada. According to veritree, the following variables are taken into consideration when they estimate carbon sequestration rate: i) species planted (including maturity age of the tree species), ii) forest type, iii) region, and iv) average tree survivability. Based on these variables, carbon sequestration is first calculated at the hectare level and includes above ground carbon (leaves, plant biomass, stumps, etc.), below ground carbon (roots, debris, etc.), and soil carbon (carbon that has been affixed to the soil). Carbon sequestration estimates are then quantified at the per tree level based on forecasted planting densities.

When primary data are not available, as a general rule of thumb, veritree uses a conservative set of secondary data, proxy data or assumptions to help ensure that they are not overestimating the carbon sequestration rate resulted from their projects. Moreover, veritree uses data collected at the site-level to validate or adjust their estimations and plans to continue to improve their estimation method through building partnership with academics in this space. veritree also currently does not offer carbon credits as part of their service due to uncertainties around carbon credits and accounting of carbon sinks.

While veritree has referenced credible academic papers to arrive at what they view to be their best estimate of carbon sequestration resulting from their project portfolio, they acknowledge there are limitations and uncertainties based on current estimation methodology. As such, veritee says they will continue to improve their estimation method through building partnership with academics in this space.

Source: Jones, Trevor G., Harifidy Rakoto Ratsimba, Lalao Ravaoarinorotsihoarana, Garth Cripps, and Adia Bey. "Ecological variability and carbon stock estimates of mangrove ecosystems in northwestern Madagascar." Forests 5, no. 1 (2014): 177-205. Benson, Lisa, et al. Mangrove Carbon Stocks and Ecosystem Cover Dynamics in Southwest Madagascar and the Implications for Local Management, Multidisciplinary Digital Publishing Institute, 31 May 2017, https://www.mdpi.com/1999-4907/8/6/190/pdf.

Veritree views additionality and permanence as critical to helping to feel confident that their projects are having an impact (not just doing something that would have happened anyway), and that the impact is long lasting.

To help ensure additionality, veritree collaborates with both corporate partners and local planting partners from tree order to tree planting and beyond to help ensure a seamless process that creates new carbon sinks that otherwise would not have been planted.

To help ensure permanence, veritree gathers on-the-ground monitoring to ensure trees remain in the ground over the first five years of its life. Part of the tree planting funding goes towards protection (from animals and human intervention) and by year 5 and onward, remote sensing (e.g. satellite imagery) is incorporated to monitor the long-term growth of the forest.

Level 1 - The first level of verification is complete once planting planters have submitted their planting form, activities, and applicable evidence through veritree's Collect App.

Level 2 - During the second level of verification, planting site management (leads and supervisors) check the data and information submitted via a planting site review and data check.

Level 3 - The third and final level of verification is conducted by veritree. At this stage all submitted data and evidence is analyzed by their internal machine learning algorithms to check for accuracy.

** Funded trees can take up to 18 months to plant, allowing for time to set up nurseries, select/expand planting sites, take advantage of optimal planting seasons and accommodate for local/regional/country social, political and health considerations. Trees planted by our reforestation partners are not intended to be used as carbon offsets and are not verified as such by a third party. There is no guarantee all trees planted will be permanent.

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