We are planting 4,366,172 trees

Krystal was founded on the belief that you can run a business responsibly, and that technology can be a force for good when guided by purpose and intention. We’ve built a platform that helps others do the same. Caring for the planet is part of that wider mission. One of our longest-standing commitments is tree planting: we plant one tree for every customer, every single month. Through our partnership with Veritree, that action has real-world weight. Every tree is fully traceable, rooted in verified restoration data, and directly connected to tangible impact. Each Krystal customer gets their own virtual forest, growing month by month - a small but meaningful way to link the services we provide with something that gives back. We believe in better business - ethical, transparent and regenerative by design. And through collaborations like this, we’re helping our community take part in building a future that works for people and the planet.
Explore

Our Latest Impact Statistics

Reforestation types

  • Terrestrial

    Terrestrial forests support rich biodiversity, regulate the water cycle, and store carbon in both vegetation and soil. The projects focus on restoring native tree species that reflect each region's unique ecology and needs. Healthy terrestrial forests stabilize soils, provide habitat for wildlife, and strengthen community and climate resilience.

  • Mangroves

    Mangroves are unique coastal forests composed of salt-tolerant tree species that thrive in intertidal zones where land meets sea. They serve as natural infrastructure, buffering against storm surges and coastal erosion, and their extensive root systems stabilize shorelines and trap sediments.

    Mangrove forests are among the planet’s most effective carbon sinks, storing vast amounts of carbon in both biomass and waterlogged soils. These ecosystems also protect communities from coastal erosion, filter pollutants, and support fisheries that many people depend on for food and income.

  • Agroforestry

    Agroforestry combines trees, crops, and sometimes animals on the same piece of land to create productive and resilient ecosystems. By mimicking natural forest structures, these systems improve soil health, increase water retention, and diversify income sources for local farmers.

    Examples include shade-grown coffee or fruit trees interplanted with staple crops, creating approaches that strengthen food security while restoring degraded land.

Projected carbon sequestration from our forest

Hover or tap on the graph to reveal the estimated tonnes of CO2 projected to be sequestered1 over time as the forests grow.

No data related to carbon sequestration found for your orders.

Why we're investing in Nature-Based Solutions

          The climate crisis is complex - but restoring and protecting nature is one of the most practical, proven ways we can respond. 

Nature-based solutions like reforestation remove carbon from the atmosphere, rebuild ecosystems and support the long-term wellbeing of local communities. 

It’s not the whole answer, but it’s a vital part of the puzzle.

We chose reforestation because it’s grounded in real action. Every tree planted is a step towards regeneration - measurable, traceable and lasting. It’s also something people can relate to. Our team, and our customers, can see the difference they’re making grow over time.

Through our partnership with Veritree, we’re proud to support nature-based solutions that are rooted in science, guided by transparency and focused on lasting impact.
        

Sustainable Development Goals supported

Treeferrals by veritree

Treeferrals was designed to create a community of tree-loving businesses, working together to save our beautiful planet. Our mission is to supercharge verified restoration and unlock investment in nature at scale. Referral members can earn recognition as restorative allies and help plant additional trees by connecting veritree with their network of businesses. Members receive custom Treeferral badges to showcase their efforts and celebrate their impact.

  • Sapling Sponsor

    Successfully referred 1 business

    Achieved
  • Leaf Legend

    Successfully referred 5 businesses

  • Arbor Ambassador

    Successfully referred 10 businesses

Our Sustainability Story

Progress starts with action, and a willingness to stay curious, open, and committed to doing better over time. Our approach to sustainability is always evolving: listening, learning and trying to do better. Real impact doesn’t come from one decision or one person, it’s shaped by the choices we all make, together. As a certified B Corp, we’re proud to be part of a global community driving better standards in business, and to be held accountable for how we treat people and the planet. That means investing in long-term initiatives, building meaningful partnerships and putting our values into practice every day. There’s no finish line, just an ongoing commitment to act with care, stay transparent and prove that business can be a force for good.

Frequently Asked Questions

'Nature-Based Solutions' is a term that describes actions which protect, sustainably manage, or restore ecosystems — such as reforestation, avoided deforestation, and broader ecosystem restoration.

When done well, investment in Nature-Based Solutions can support biodiversity, strengthen ecosystem resilience, and deliver co-benefits for local communities alongside environmental outcomes. When done badly, it may do more harm than good — which is why robust monitoring and verification matter.

veritree works with planting organizations across the globe to verify Nature-based Solutions (NbS) projects. They are initially launching the platform with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania with plans to quickly expand to more sites in the coming months.

The veritree platform was built to be easily used by any restoration practitioner looking to develop and operate high-quality NbS projects. Their ground-level monitoring tools enable planting organizations in any location in the world to scale NbS. This enables veritree to connect planting organizations with corporate partners and donors to support their restoration initiatives.

veritree works closely with local communities to demonstrate the long-term value restored forests bring to their families. Through education and direct involvement in monitoring and reporting, local communities develop a sense of ownership over their trees, supporting effective, long-term forest stewardship.

Note: As with all nature-based restoration, not all trees are expected to remain in place throughout their full projected lifespan. Growth progress tracking is built into veritree's methodology to account for this. Survivability rates vary by ecosystem type, species, and region and are tracked at the site level.

veritree acknowledges that estimating carbon is complex and remains an evolving area of practice.

Current estimates draw on averages from a cross-section of academic studies. Key variables in veritree's estimation model include: species planted (including maturity age), forest type, region, and average tree survivability.

Where primary data are unavailable, veritree applies conservative secondary data, proxy data, or assumptions to avoid overestimating outcomes. veritree continues to build academic partnerships to improve its methodology over time.

Note: All carbon sequestration figures are indicative in nature. Given the current degree of uncertainty in measurement and calculation methods for nature-based carbon sinks, these totals should be treated as estimates rather than verified outcomes. These figures are independent of any third-party carbon neutral certification calculations.

Both involve trees and verification, but they serve different purposes.

Verified carbon credits are tradeable units, each representing one tonne of CO₂ that has been quantified, third-party certified, and registered under a recognized standard. Buyers retire them against their own emissions to support formal offset, neutrality, or net-zero claims. To qualify, projects must meet strict criteria around additionality, permanence, and leakage, as formally laid out by standards bodies.

Verified restoration, veritree's core focus, is about putting trees in the ground and confirming they're actually there and surviving. Every planting is geo-tagged, monitored on the ground, and tracked over time, so partners can see exactly what their funding accomplished. The "verified" refers to the planting itself: the trees, the hectares restored, the communities employed, and the survival rates.

Verified restoration on its own does not generate carbon credits or substantiate offset, carbon-neutral, or net-zero claims. For organizations specifically working toward those claims, veritree can also facilitate access to verified carbon credits sourced from established project developers. This workstream is separate from our restoration efforts, and offered alongside it for partners who need that pathway.

Our emphasis remains on restoration. We believe trees are worth planting for what they genuinely deliver: living ecosystems, biodiversity, climate resilience, and meaningful work in the communities where we plant. Restoration is its own kind of impact, and it stands on its own.

veritree supports projects that are designed to create meaningful, lasting impact. veritree collaborates closely with corporate partners and local planting partners from project design through planting and beyond. We work to identify areas and conditions where restoration efforts can make a genuine difference and contribute to revitalization of nature.

To support durable change, veritree conducts on-the-ground monitoring. Furthermore, long-term remote sensing tools, such as satellite imagery, are used to track forest growth and health.

While these measures are designed to give projects the best possible chance of lasting impact, it is important to note that permanence cannot be fully guaranteed in nature-based restoration. Ongoing monitoring is part of how veritree manages for this uncertainty.

Level 1 - The first level of verification is complete once planting planters have submitted their planting form, activities, and applicable evidence through veritree's Collect App.

Level 2 - During the second level of verification, planting site management (leads and supervisors) check the data and information submitted via a planting site review and data check.

Level 3 - The third and final level of verification is conducted by veritree. At this stage all submitted data and evidence is analyzed by their internal machine learning algorithms to check for accuracy.

©2026 veritree. All Rights Reserved.