We are planting 4,050,778 trees
Krystal was founded on the belief that you can run a business responsibly, and that technology can be a force for good when guided by purpose and intention. We’ve built a platform that helps others do the same. Caring for the planet is part of that wider mission. One of our longest-standing commitments is tree planting: we plant one tree for every customer, every single month. Through our partnership with Veritree, that action has real-world weight. Every tree is fully traceable, rooted in verified restoration data, and directly connected to tangible impact. Each Krystal customer gets their own virtual forest, growing month by month - a small but meaningful way to link the services we provide with something that gives back. We believe in better business - ethical, transparent and regenerative by design. And through collaborations like this, we’re helping our community take part in building a future that works for people and the planet.

Our Latest Impact Statistics

20,701
Tennis Courts Full of Trees
Restored 405 hectares of land, approximately the size of 20,701 tennis courts.

8,209
Workdays Created
Based on 4,050,778 trees committed, creating 8,209 workdays for local tree planters across restoration sites.

209,644
Cars Off the Road
When our trees reach maturity they will sequester approximately 964,361 tonnes of CO₂. Equal to removing 209,644 cars for one year.

706%
Access to Nutrition Increase
Farm families with severe food insecurity reduced from 56% to 8%.
Trees in our forest
Carbon sequestered from our forest
Hover over the graph to reveal the estimated tonnes of CO2 sequestered over time.
Why we're investing in Nature-Based Solutions
The climate crisis is complex - but restoring and protecting nature is one of the most practical, proven ways we can respond.
Nature-based solutions like reforestation remove carbon from the atmosphere, rebuild ecosystems and support the long-term wellbeing of local communities.
It’s not the whole answer, but it’s a vital part of the puzzle.
We chose reforestation because it’s grounded in real action. Every tree planted is a step towards regeneration - measurable, traceable and lasting. It’s also something people can relate to. Our team, and our customers, can see the difference they’re making grow over time.
Through our partnership with Veritree, we’re proud to support nature-based solutions that are rooted in science, guided by transparency and focused on lasting impact.
Sustainable Development Goals supported
Treeferrals by veritree
Treeferrals was designed to create a community of tree-loving businesses, working together to save our beautiful planet. Our mission is to supercharge verified restoration and unlock investment in nature at scale. Referral members can earn recognition as restorative allies and help plant additional trees by connecting veritree with their network of businesses. Members receive custom Treeferral badges to showcase their efforts and celebrate their impact.
Sapling Sponsor
Successfully referred 1 business
AchievedLeaf Legend
Successfully referred 5 businesses
Arbor Ambassador
Successfully referred 10 businesses
Our Sustainability Story
Progress starts with action, and a willingness to stay curious, open, and committed to doing better over time. Our approach to sustainability is always evolving: listening, learning and trying to do better.
Real impact doesn’t come from one decision or one person, it’s shaped by the choices we all make, together. As a certified B Corp, we’re proud to be part of a global community driving better standards in business, and to be held accountable for how we treat people and the planet.
That means investing in long-term initiatives, building meaningful partnerships and putting our values into practice every day. There’s no finish line, just an ongoing commitment to act with care, stay transparent and prove that business can be a force for good.
Frequently Asked Questions
What are Nature-Based Solutions?
'Nature-Based Solutions' is a technical term that simply describes an action that results in either avoided deforestation or enhancing a carbon sink through reforestation or ecosystem restoration.
According to analysis by the World Economic Forum and McKinsey, Nature-Based Solutions are a cost-effective means to deliver up to one-third of the emissions reduction needed by 2030 as part of the net zero transition to achieve a 2-degree pathway.
Moreover, investment in Nature-Based Solutions, when done well, can accrue co-benefits that help address other societal challenges while being good for business, people, and nature. However, when done badly, the investment may do more harm than good.
Where does veritree plant trees?
veritree works with planting organizations across the globe to verify Nature-based Solutions (NbS) projects. They are initially launching the platform with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania with plans to quickly expand to more sites in the coming months.
The veritree platform was built to be easily used by any restoration practitioner looking to develop and operate high-quality NbS projects. Their ground-level monitoring tools enable planting organizations in any location in the world to scale NbS. This enables veritree to connect planting organizations with corporate partners and donors to support their restoration initiatives.
How does veritree ensure the trees that are planted are protected?
Approximately 10% of the funding for tree planting goes to protecting the forest for the initial 3-5 years - the critical years where trees are most vulnerable. veritree also establishes buffer pools to cover any potential abnormal losses.
Beyond simply allocating money, veritree works closely with the local communities to showcase the immense value newly planted forests bring to their families. Through education and by involving them in the monitoring and reporting process, veritree finds local communities quickly develop a deep sense of ownership and pride over their trees, leading to effective management over the long-term, keeping forests not just alive, but keeping them thriving.
How does veritree estimate its carbon sequestration rate?
veritree acknowledges that carbon accounting is extremely challenging and that accounting for carbon sinks is still an evolving practice.
veritree's current estimates are based upon averages derived from a cross-section of studies conducted on mangrove ecosystems in equatorial regions focusing on countries in Southeast Asia and Africa, and Acadian ecosystems in Eastern Canada. According to veritree, the following variables are taken into consideration when they estimate carbon sequestration rate: i) species planted (including maturity age of the tree species), ii) forest type, iii) region, and iv) average tree survivability. Based on these variables, carbon sequestration is first calculated at the hectare level and includes above ground carbon (leaves, plant biomass, stumps, etc.), below ground carbon (roots, debris, etc.), and soil carbon (carbon that has been affixed to the soil). Carbon sequestration estimates are then quantified at the per tree level based on forecasted planting densities.
When primary data are not available, as a general rule of thumb, veritree uses a conservative set of secondary data, proxy data or assumptions to help ensure that they are not overestimating the carbon sequestration rate resulted from their projects. Moreover, veritree uses data collected at the site-level to validate or adjust their estimations and plans to continue to improve their estimation method through building partnership with academics in this space. veritree also currently does not offer carbon credits as part of their service due to uncertainties around carbon credits and accounting of carbon sinks.
While veritree has referenced credible academic papers to arrive at what they view to be their best estimate of carbon sequestration resulting from their project portfolio, they acknowledge there are limitations and uncertainties based on current estimation methodology. As such, veritee says they will continue to improve their estimation method through building partnership with academics in this space.
Source: Jones, Trevor G., Harifidy Rakoto Ratsimba, Lalao Ravaoarinorotsihoarana, Garth Cripps, and Adia Bey. "Ecological variability and carbon stock estimates of mangrove ecosystems in northwestern Madagascar." Forests 5, no. 1 (2014): 177-205.
Benson, Lisa, et al. Mangrove Carbon Stocks and Ecosystem Cover Dynamics in Southwest Madagascar and the Implications for Local Management, Multidisciplinary Digital Publishing Institute, 31 May 2017, https://www.mdpi.com/1999-4907/8/6/190/pdf.
How does veritree ensure permanence and additionality of its project portfolio?
Veritree views additionality and permanence as critical to helping to feel confident that their projects are having an impact (not just doing something that would have happened anyway), and that the impact is long lasting.
To help ensure additionality, veritree collaborates with both corporate partners and local planting partners from tree order to tree planting and beyond to help ensure a seamless process that creates new carbon sinks that otherwise would not have been planted.
To help ensure permanence, veritree gathers on-the-ground monitoring to ensure trees remain in the ground over the first five years of its life. Part of the tree planting funding goes towards protection (from animals and human intervention) and by year 5 and onward, remote sensing (e.g. satellite imagery) is incorporated to monitor the long-term growth of the forest.
What do veritree's 3 levels of verification mean?
Level 1 - The first level of verification is complete once planting planters have submitted their planting form, activities, and applicable evidence through veritree's Collect App.
Level 2 - During the second level of verification, planting site management (leads and supervisors) check the data and information submitted via a planting site review and data check.
Level 3 - The third and final level of verification is conducted by veritree. At this stage all submitted data and evidence is analyzed by their internal machine learning algorithms to check for accuracy.












