We are planting 138,858 trees

At Prime 6, sustainability isn’t just a goal—it’s built into everything we do. Through our partnership with veritree, we’re taking our commitment one step further by restoring vital ecosystems and supporting global reforestation efforts. By transforming waste materials into high-performing products through a net-zero process, we reduce environmental impact at the source. Now, with veritree, we’re also giving back to the planet by ensuring that every tree planted is tracked, verified, and contributes to meaningful restoration. This partnership reinforces our mission: to create smarter, cleaner solutions that benefit both people and the environment, shaping a future where industry and sustainability work hand in hand.
118,858Verified trees
20,000Previously funded*
Explore

Our Latest Impact Statistics with veritree

Reforestation types

  • Agroforestry

    Agroforestry combines trees, crops, and sometimes animals on the same piece of land to create productive and resilient ecosystems. By mimicking natural forest structures, these systems improve soil health, increase water retention, and diversify income sources for local farmers.

    Examples include shade-grown coffee or fruit trees interplanted with staple crops, creating approaches that strengthen food security while restoring degraded land.

  • Post-wildfire

    After severe wildfires, natural recovery may take decades. In some regions, the original forest may never return, and the landscape can be taken over by bushy shrubland.

    The post-wildfire restoration projects reintroduce native tree species chosen for local ecological suitability and resilience to changing climate conditions. These efforts rebuild forest structure, restore soil stability, and help ecosystems recover their long-term function and biodiversity.

Projected carbon sequestration from our forest

Hover or tap on the graph to reveal the estimated tonnes of CO2 projected to be sequestered1 over time as the forests grow.

No data related to carbon sequestration found for your orders.

Why we're investing in Nature-Based Solutions

          At Prime 6, we believe that industry and nature can work together to build a better future. As a company that transforms waste into valuable resources, we know firsthand that smart, sustainable solutions can drive both economic growth and environmental restoration.

Our net-zero manufacturing process upcycles sawdust and low-equity woods that would otherwise go to waste, eliminating unnecessary emissions and redefining how manufacturing can be both efficient and responsible. By disrupting the traditional charcoal industry with cleaner, high-performance products, we’re proving that sustainability and profitability go hand in hand.

By planting and verifying trees around the world, we’re not just offsetting our impact; we’re actively contributing to a regenerative future where businesses help heal the planet while creating lasting economic opportunities.
        

Sustainable Development Goals supported

Our Sustainability Story

Our mission is simple: transform waste into opportunity. We take sawdust and low-equity woods—materials that would otherwise be discarded or create disposal costs for local mills—and upcycle them into high-performance charcoal using a revolutionary net-zero manufacturing process. By eliminating unnecessary waste and emissions, we’re proving that manufacturing can be both responsible and profitable. But we don’t stop there. Through our partnership with veritree, we’re actively restoring forests, supporting biodiversity, and ensuring that our impact on the planet is a positive one. We believe that businesses have a responsibility to do better—for people, for the environment, and for future generations.

*20,000 Previously Funded Trees

veritree is not responsible for the accuracy and verification of previously funded trees

Frequently Asked Questions

'Nature-Based Solutions' is a term that describes actions which protect, sustainably manage, or restore ecosystems — such as reforestation, avoided deforestation, and broader ecosystem restoration.

When done well, investment in Nature-Based Solutions can support biodiversity, strengthen ecosystem resilience, and deliver co-benefits for local communities alongside environmental outcomes. When done badly, it may do more harm than good — which is why robust monitoring and verification matter.

veritree works with planting organizations across the globe to verify Nature-based Solutions (NbS) projects. They are initially launching the platform with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania with plans to quickly expand to more sites in the coming months.

The veritree platform was built to be easily used by any restoration practitioner looking to develop and operate high-quality NbS projects. Their ground-level monitoring tools enable planting organizations in any location in the world to scale NbS. This enables veritree to connect planting organizations with corporate partners and donors to support their restoration initiatives.

veritree works closely with local communities to demonstrate the long-term value restored forests bring to their families. Through education and direct involvement in monitoring and reporting, local communities develop a sense of ownership over their trees, supporting effective, long-term forest stewardship.

Note: As with all nature-based restoration, not all trees are expected to remain in place throughout their full projected lifespan. Growth progress tracking is built into veritree's methodology to account for this. Survivability rates vary by ecosystem type, species, and region and are tracked at the site level.

veritree acknowledges that estimating carbon is complex and remains an evolving area of practice.

Current estimates draw on averages from a cross-section of academic studies. Key variables in veritree's estimation model include: species planted (including maturity age), forest type, region, and average tree survivability.

Where primary data are unavailable, veritree applies conservative secondary data, proxy data, or assumptions to avoid overestimating outcomes. veritree continues to build academic partnerships to improve its methodology over time.

Note: All carbon sequestration figures are indicative in nature. Given the current degree of uncertainty in measurement and calculation methods for nature-based carbon sinks, these totals should be treated as estimates rather than verified outcomes. These figures are independent of any third-party carbon neutral certification calculations.

Both involve trees and verification, but they serve different purposes.

Verified carbon credits are tradeable units, each representing one tonne of CO₂ that has been quantified, third-party certified, and registered under a recognized standard. Buyers retire them against their own emissions to support formal offset, neutrality, or net-zero claims. To qualify, projects must meet strict criteria around additionality, permanence, and leakage, as formally laid out by standards bodies.

Verified restoration, veritree's core focus, is about putting trees in the ground and confirming they're actually there and surviving. Every planting is geo-tagged, monitored on the ground, and tracked over time, so partners can see exactly what their funding accomplished. The "verified" refers to the planting itself: the trees, the hectares restored, the communities employed, and the survival rates.

Verified restoration on its own does not generate carbon credits or substantiate offset, carbon-neutral, or net-zero claims. For organizations specifically working toward those claims, veritree can also facilitate access to verified carbon credits sourced from established project developers. This workstream is separate from our restoration efforts, and offered alongside it for partners who need that pathway.

Our emphasis remains on restoration. We believe trees are worth planting for what they genuinely deliver: living ecosystems, biodiversity, climate resilience, and meaningful work in the communities where we plant. Restoration is its own kind of impact, and it stands on its own.

veritree supports projects that are designed to create meaningful, lasting impact. veritree collaborates closely with corporate partners and local planting partners from project design through planting and beyond. We work to identify areas and conditions where restoration efforts can make a genuine difference and contribute to revitalization of nature.

To support durable change, veritree conducts on-the-ground monitoring. Furthermore, long-term remote sensing tools, such as satellite imagery, are used to track forest growth and health.

While these measures are designed to give projects the best possible chance of lasting impact, it is important to note that permanence cannot be fully guaranteed in nature-based restoration. Ongoing monitoring is part of how veritree manages for this uncertainty.

Level 1 - The first level of verification is complete once planting planters have submitted their planting form, activities, and applicable evidence through veritree's Collect App.

Level 2 - During the second level of verification, planting site management (leads and supervisors) check the data and information submitted via a planting site review and data check.

Level 3 - The third and final level of verification is conducted by veritree. At this stage all submitted data and evidence is analyzed by their internal machine learning algorithms to check for accuracy.

©2026 veritree. All Rights Reserved.