We are planting 75,151 trees

Every piece we finish starts with a tree. At Rubio Monocoat, we believe that working with wood comes with a responsibility to renew it. That's why we've partnered with veritree to plant trees across the United States, helping replenish US forests, as these supply the material at the center of our craft. It's a small way of giving back to the resource that makes everything we do possible.

Our Latest Impact Statistics

Reforestation types

  • Post-wildfire

    After severe wildfires, natural recovery may take decades. In some regions, the original forest may never return, and the landscape can be taken over by bushy shrubland.

    The post-wildfire restoration projects reintroduce native tree species chosen for local ecological suitability and resilience to changing climate conditions. These efforts rebuild forest structure, restore soil stability, and help ecosystems recover their long-term function and biodiversity.

  • Terrestrial

    Terrestrial forests support rich biodiversity, regulate the water cycle, and store carbon in both vegetation and soil. The projects focus on restoring native tree species that reflect each region's unique ecology and needs. Healthy terrestrial forests stabilize soils, provide habitat for wildlife, and strengthen community and climate resilience.

Projected carbon sequestration from our forest

Hover or tap on the graph to reveal the estimated tonnes of CO2 projected to be sequestered1 over time as the forests grow.

No data related to carbon sequestration found for your orders.

Why we're investing in forests

          We've chosen to plant trees because forests are where our material comes from. Healthy, well-managed forests provide the hardwood that generations of woodworkers have relied on, while supporting the wildlife, soil, and water systems around them. Our restoration projects are focused on bringing degraded land back to a working, thriving forest. It's an investment in the raw material of our craft, and in the land it comes from.
        

Sustainable Development Goals supported

Our Sustainability Story

Rubio Monocoat has always believed that working with wood means taking care of it, from the raw material to the finished piece. Long before regulation required it, we set our own standard of 0% VOC, because we didn't want our products to compromise the wood, the maker, or the space it lives in. Partnering with veritree is a natural extension of that standard: helping restore the forests our craft depends on, one tree at a time.

Frequently Asked Questions

'Nature-Based Solutions' is a term that describes actions which protect, sustainably manage, or restore ecosystems — such as reforestation, avoided deforestation, and broader ecosystem restoration.

When done well, investment in Nature-Based Solutions can support biodiversity, strengthen ecosystem resilience, and deliver co-benefits for local communities alongside environmental outcomes. When done badly, it may do more harm than good — which is why robust monitoring and verification matter.

veritree works with planting organizations across the globe to verify Nature-based Solutions (NbS) projects. They are initially launching the platform with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania with plans to quickly expand to more sites in the coming months.

The veritree platform was built to be easily used by any restoration practitioner looking to develop and operate high-quality NbS projects. Their ground-level monitoring tools enable planting organizations in any location in the world to scale NbS. This enables veritree to connect planting organizations with corporate partners and donors to support their restoration initiatives.

veritree works closely with local communities to demonstrate the long-term value restored forests bring to their families. Through education and direct involvement in monitoring and reporting, local communities develop a sense of ownership over their trees, supporting effective, long-term forest stewardship.

Note: As with all nature-based restoration, not all trees are expected to remain in place throughout their full projected lifespan. Growth progress tracking is built into veritree's methodology to account for this. Survivability rates vary by ecosystem type, species, and region and are tracked at the site level.

veritree acknowledges that estimating carbon is complex and remains an evolving area of practice.

Current estimates draw on averages from a cross-section of academic studies. Key variables in veritree's estimation model include: species planted (including maturity age), forest type, region, and average tree survivability.

Where primary data are unavailable, veritree applies conservative secondary data, proxy data, or assumptions to avoid overestimating outcomes. veritree continues to build academic partnerships to improve its methodology over time.

Note: All carbon sequestration figures are indicative in nature. Given the current degree of uncertainty in measurement and calculation methods for nature-based carbon sinks, these totals should be treated as estimates rather than verified outcomes. These figures are independent of any third-party carbon neutral certification calculations.

Both involve trees and verification, but they serve different purposes.

Verified carbon credits are tradeable units, each representing one tonne of CO₂ that has been quantified, third-party certified, and registered under a recognized standard. Buyers retire them against their own emissions to support formal offset, neutrality, or net-zero claims. To qualify, projects must meet strict criteria around additionality, permanence, and leakage, as formally laid out by standards bodies.

Verified restoration, veritree's core focus, is about putting trees in the ground and confirming they're actually there and surviving. Every planting is geo-tagged, monitored on the ground, and tracked over time, so partners can see exactly what their funding accomplished. The "verified" refers to the planting itself: the trees, the hectares restored, the communities employed, and the survival rates.

Verified restoration on its own does not generate carbon credits or substantiate offset, carbon-neutral, or net-zero claims. For organizations specifically working toward those claims, veritree can also facilitate access to verified carbon credits sourced from established project developers. This workstream is separate from our restoration efforts, and offered alongside it for partners who need that pathway.

Our emphasis remains on restoration. We believe trees are worth planting for what they genuinely deliver: living ecosystems, biodiversity, climate resilience, and meaningful work in the communities where we plant. Restoration is its own kind of impact, and it stands on its own.

veritree supports projects that are designed to create meaningful, lasting impact. veritree collaborates closely with corporate partners and local planting partners from project design through planting and beyond. We work to identify areas and conditions where restoration efforts can make a genuine difference and contribute to revitalization of nature.

To support durable change, veritree conducts on-the-ground monitoring. Furthermore, long-term remote sensing tools, such as satellite imagery, are used to track forest growth and health.

While these measures are designed to give projects the best possible chance of lasting impact, it is important to note that permanence cannot be fully guaranteed in nature-based restoration. Ongoing monitoring is part of how veritree manages for this uncertainty.

Level 1 - The first level of verification is complete once planting planters have submitted their planting form, activities, and applicable evidence through veritree's Collect App.

Level 2 - During the second level of verification, planting site management (leads and supervisors) check the data and information submitted via a planting site review and data check.

Level 3 - The third and final level of verification is conducted by veritree. At this stage all submitted data and evidence is analyzed by their internal machine learning algorithms to check for accuracy.

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